Surveys help you measure satisfaction with your hiring process and identify areas for improvement. Send Candidate Surveys to applicants and Hiring Manager Surveys to hiring managers—both include a Net Promoter Score (NPS) question to gauge overall satisfaction.

There are two types of surveys in Kula 

1. Candidate survey: Candidate surveys are often sent to candidates at the end of their hiring process, either during rejection or after they are hired. These surveys include an NPS question to gauge the candidate’s overall satisfaction with the hiring process. 

2. HM survey: HM surveys are sent to hiring managers or internal employees, often when a candidate is hired. These surveys include an NPS question to gauge the HM’s overall satisfaction with the hiring process. 

Learn how to send surveys to candidates and HMs. 

Learn about analyzing survey data 

Creating a new survey 

To create a new survey:  

• Click the Create survey button on the top-right 

• Enter a Survey name. 

• Select the Survey type. You can choose either the Candidate survey or HM survey type. 

• Set the Department, Office, and Work type for the survey. This survey will only be usable in jobs that match the department, office, and work type combination set here.  

• You can always leave the creation by clicking Save draft and coming back to the survey creation later. 

• In the Survey questions tab, start by adding questions to the survey. 

• Questions can be created in the following types 

  • Short text

  • Long text

  • Single select

  • Multi-select 

  • Yes / No 

  • 5 star scale

  • 0 to 10 scale

  • Date

  • Number

  • URL 

  • File upload 

Note: An NPS question is always added to the survey. You can edit the question and change its description, but it cannot be removed, as it helps capture the overall sentiment. Answers to the NPS question are aggregated in analytics. 

• Questions can be set as mandatory by setting Is required to Yes.

• The submission visibility controls who can see the answer submitted to this question on the candidate profile page for a job. By default, this is always visible to ‘Manage job access’. This helps control access to feedback that you might not want the hiring team to see. 

• The survey can be previewed at any time. Use the Preview survey button to view how candidates or HMs will experience the survey. 

• Once all the questions are added, the survey can be published by clicking Publish survey. Published surveys can be added to interview plans or sent to candidates and HMs within jobs. 

Reviewing submissions 

Once a survey is created, it can be used in jobs by either adding it to the interview plan or sending it ad hoc to candidates and HMs. Once submissions start flowing into the survey, they can be reviewed in the Submissions tab. 

Here, there is a list of submissions from candidates and hiring managers on the survey. The NPS can be seen upfront, and the detailed answers can be seen by clicking on the submission. 

The submissions can be download using the Export CSV button on the top-right. This exports all the submissions for a particular survey in the form of a CSV which can then be ingested into external tools for analysis. 

Kula also provides a visual mechanism to analyze the submissions to Yes/no, single select, multiple select, 5-star ratings, 10-point ratings and NPS questions. This can be found in the Summary tab.